I began working on digital projects the day after I left my fashion illustration course at university.

By my late teens, I was hand-coding websites (we didn’t have content management systems in those days) and as an early adopter of Photoshop for my illustration work, I was well equipped for the move into Web Design full-time.

Early years were spent cutting my teeth at Football365, Music365 and then moving on to head up the digital design team for Umbro.

As a designer with a technical background I soon found myself moving into Information Architecture (IA) work and after a year or so I was the IA responsible for the architecture of the BBC Homepage; this still ranks as one of my career highlights, not least because this was the first user-research led project I had managed and where my fascination and study of true, online personalisation began.

From here, my Information Architecture developed and I became responsible for the entire Sony PlayStation Europe portal (covering 22 territories and 11 languages).

After a decade of working within start-ups; where I am proud to have produced the first draft architecture and wireframes for the successful launch of SongKick, as well as attempting to finance and launch my own venture, I returned to publishing with Future and Bauer before settling down to help with the huge digital transformation beginning at BT.

Most recently I’ve been leading the digital transformation and design system creation for Elekta - the world’s leading innovator of precision radiation therapy solutions (through both hardware and software).